Clinton County Libraries Strategic Plan 2014-2016
The Annie Halenbake Ross Library is the main library of the Clinton County Libraries including Renovo Library, Friendship Community Library and the County Library on Wheels. The libraries serve a population of 39,517. The main library is named in honor of the late Mrs. Annie Halenbake Ross, an avid reader and library advocate, who in 1910 provided her home and funds for a free public library. The libraries now have 164,900 items and 15,287 registered library card holders. Our mission is to promote education and lifelong learning, to encourage personal enrichment, enhance the local history resources and to support a vibrant quality of life within our community. Our values guide our decision making and service approach.
• We commit to excellent service for all patrons. Our accessible, friendly staff assist patrons in locating accurate information and offers educational programs for all ages
.• We provide free and open access to a wide variety of resources and services such as reference, interlibrary loan, continuing education, audiovisual materials, programs, meeting facilities and public relations.
• Our materials include classic literary content and current popular works, focusing on the wide range of interests of our community members.
• What matters to our community matters to the library. We believe that it is through effective partnerships with other local resources that we strengthen our community.
• We believe in the value of connections through partnerships and technology. The library creates an environment that connects the individual to information and knowledge and to other members of the community. We strive to create a warm and welcoming experience for all users.
The strategic plan is drafted with the following goals in mind.
• Goal 1 - Stabilize the library’s financial situation
• Goal 2 - Support positive library experiences from birth to seniors
• Goal 3 - Meet technological challenges
Goal 1 - Stabilize the library’s financial situation.
The objective is to put into place a financial framework that will assure the Library system in Clinton County has the wherewithal to not only survive, but thrive. This will be accomplished by focusing on the following: External funding sources and Internal cost management efforts.
• External funding sources:
- Work with Clinton County government to establish a secure annual funding source, including researching the feasibility of establishing a library tax. (2016)
- Investigate ways the Library can better partner with the City of Lock Haven to secure additional “in kind” support from the City. (2014)
- Establish a mechanism whereby all Clinton County municipalities contribute annually in support of the Library. (2016)
- Enhance fundraising activities at all levels, including through “The Friends”, grant writing and foundations, as well as existing outreach efforts to secure individual donors, gifts and bequests. (Ongoing)
- Lobby with the Commonwealth to update library requirements to better reflect today’s society. (Ongoing)
- Establish program sponsorship opportunities for individual and business partners. (by 2015)
- Begin planning for a capital campaign to support the physical plant and networking infrastructure, to be carried out within the next five years. (2014)
• Internal cost management efforts:
- Put into place an ongoing Cost Management initiative, led by Library staff, to assure internal cost reduction/improvement ideas are generated, reviewed and implemented. (2014)
- Utilize technology to account for all Library users and then establish a campaign to reach out to them for support. (2015)
- Enhance the Library’s volunteer program as a way of maintaining services while holding down costs. (Ongoing)
Goal 2 - Support positive library experiences from birth to seniors
The objective is to enhance library services to provide positive library experiences for residents of all ages. This will be accomplished by focusing on the following: Market the libraries as community hubs; Provide programs for lifelong learning from birth to seniors; Collaborate with educational and learning institutions and community organizations.
• Market the libraries as community hubs (All Ongoing)
- Advertise the available services, resources and programs in print and media
- Create electronic newsletters and promote via website.
- Use social media – Facebook, Twitter, Flickr, Pinterest,
- Add other uses of social media like streaming media, YouTube.
- Prepare information fact sheets on resources available in library facilities ex. video conferencing, microphone, smart board, etc.
• Provide programs for lifelong learning from birth to seniors (All Ongoing)
- Create library programs that help all visitors to explore new ideas and new skills that expand on PA Forward’s five literacies – Basic, Civic and Social, Financial, Health, and Information.
- Offer easy and convenient access to our databases, Commonwealth Libraries databases and online technology resources such as POWER, Library and Ask Here PA 24/7.
- Make available to patrons Commonwealth Libraries Interlibrary Loan for location of materials the libraries do not offer.
- Provide training for patrons and staff
• Collaborate with educational and learning institutions and community organizations
- Cooperate with Lock Haven University (2015), Keystone Central School District (Ongoing), alternative schools (Ongoing), senior and day care centers to coordinate programs (Ongoing).
- Work with community organizations and businesses to provide or sponsor educational programs. (2014)
Goal 3 - Meet technological challenges
The objective is to keep up with the rapid technological changes and meet increased demand from patrons to access online items. This will be accomplished by focusing on the following: Aid in the establishment of the library as a community hub; Support the educational and economic development priorities of Clinton County; and Improve services and access for patrons and staff.
• Aid in the establishment of the library as a community hub:
- Update the Library’s website. (Ongoing)
- Provide Internet access via laptops with wireless “hotspots” for patrons to access and collaborate online. (2016)
- Investigate and improve filtering technologies to make patrons feel safer at the library. (Ongoing)
- Update children’s computers with safe access to peer reviewed, approved educational content. (2015)
• Support the educational and economic development priorities of Clinton County
- Update and expand computer education topics to provide core computer “life skills” necessary to function in today’s digital world. (2015)
- Expand topics for specialized computer training. (2015)
- Increase collaboration with information providers outside the library community. (2015)
• Improve services and access for patrons and staff
- Review automated library system with interactive patron features (placing holds, renewing materials, receiving email notices etc.) (2016)
- Provide a secure computing experience over both wired and wireless network. (Ongoing)
- Provide tutorials and technological training for the general public. (Ongoing)
- Add new patron services such as faxing and wireless printing. (2015)
- Provide patron and staff training opportunities to include webinars in mobile devices and software. (2016)
- Promote statewide collaborative reference services such as POWER Library and Ask Here PA. (Ongoing)
- Identify learning resources that address new technologies and their use. (Ongoing)
Evaluation: Ongoing review, input and action by the board and staff
- The board and staff will continue to look at ways to generate more revenue, with the board focusing on external revenue sources and the staff focusing more internally.
- The board will communicate regularly with staff, The Friends, and the boards of the satellite facilities to assure activities are on track for staying within the Library’s operating budget.
- The board will regularly review investments with an eye toward maximizing the financial return on those investments.
- The board and staff will strive to be flexible and respond to emerging community needs.
- Survey visitors and use statistics to assess programs offered.
- Review website to see it has all the content the library website should have and
that features are pleasing, comfortable and easy for patrons to use.
- Review the goals and objectives quarterly, making necessary changes